Since 1884 we've been one of NZ's favourite brands
At Chelsea, we aim to provide competitive supply arrangements, attain excellent operating performance, deliver on our promises, proactively communicate with our customers and develop workable relationships with personnel from all levels of our customers business with all levels of our business.
Servicing the Foodservice and Hospitality trade nationally, Chelsea Foodservice is building a strong market presence and offers a full product range, ensuring all sugar and sweetener requirements are catered for.
Chelsea Sugar has been a key brand in the grocery trade since its infancy; continuing today as a solid contributor and a key driver for category growth.
We strive to achieve excellent trade service levels by working in partnership with our customers; delivering innovative products to meet consumer demand.
Our recent launches have focused on Health & Wellness, with Chelsea LoGICane™ which is a Low GI sugar, and consumer convenience with our Chelsea Jam Setting Sugar and Chelsea Flavoured Icing Sugars. These products have been well received by grocery shoppers.
For more information on the Chelsea retail range, please contact your local representative or our Customer Services team.
We also distribute Equal Low Calorie Sweetener range. For more information about this brand, visit www.clubequal.co.nz
Food & Beverage
Food and Beverage is the volume pillar for New Zealand Sugar and offers continuous supply to New Zealand Food and Beverage industries. Trusted quality, unparalleled reliability, with reputable service excellence, Chelsea’s B2B channel meets customer requirements on a day to day basis.
Sugar is an important ingredient in a wide range of foods and drinks including biscuits, ice cream, confectionery and preserves, soft drinks, beer and other sweetened beverages. We service a large number of New Zealand based food and beverage companies who supply the local market and export their products worldwide.
Chelsea’s quality product range and excellence in service continues to outshine in what is now a highly competitive world arena. Japanese, Asian and South Pacific markets continue to build strong market demand for Chelsea products.
The export sector accounts for around 20% of New Zealand Sugar's business. Our exports are mainly Pacific Island focused with key markets including Tahiti, New Caledonia, the Solomon Islands, Fiji, Samoa and Australia. We satisfy our customers with high standards of service, regular shipping frequency, competitive pricing, marketing support and commitment to customer relationships.
New Zealand Sugar offers a range of high quality sugar based blend products. These products are produced to exacting quality standards and exported to Japan for use in the food and beverage industry. This business is founded on investment in strategic partnerships, specific technology and blending capability.
We are well placed to understand and respond to customer specific requirements. This is key to the continued innovation and growth in this developing business sector.