We've been one of NZ's favourite brands - since 1884
At Chelsea, we are trusted for delivering the highest-quality products. Our sugars are exciting (we boast over 15 types) and we are proud of our innovation: We lead the way with unique products like our delicious flavoured icing-sugars (where you just simply add water) to our jam-setting products. We make life easy.
Customers prefer Chelsea. They say using our products results in their best and most delicious baking being on show. Chelsea comes up trumps with its flavour, range and look.
Chelsea has been around for over 130-years. We are a competitive supplier and we’ve got the experience, the edge and the passion for our products. In turn, we are rewarded with the loyalty of our customers who love what we make. We shine through for delivering the best sugars that are Kiwi-made. We also have the ability to deliver products fast and we give top-notch service to clients because we are local. We are only a phone call away.
Ultimately, we deliver on the promises on our products and we are smart at communication and delivery. We care about the needs of our clients (no matter how tiny or big).
Chelsea sugar is a key brand in the grocery trade. Customers look for it and love it.
We work alongside our customers and listen to their needs. This results in us delivering innovative products to meet consumer demand.
Some of our recently launched products have been health-focused ie Chelsea LoGICane™ (a low-GI sugar). We've also released products that have helped make home baking easy ie Chelsea Jam Setting Sugar and then there's our Flavoured Icing Sugars (which you simply just add water to and they taste delicious). Grocery shoppers just love these fresh and exciting, new and unique products.
For more information on the Chelsea retail range, please contact your local representative or our Customer Services team.
We also distribute the Equal Low Calorie Sweetener range. For more information about this visit:
Supplying the Foodservice and Hospitality trade, our Chelsea Foodservice arm of the business has a strong market presence and offers a full product range, ensuring all sugar and sweetener requirements are catered for. Visit Foodservice
Food & Beverage
We sell the most volume of our sugars to well-known NZ brands. Sugar is an important ingredient in a wide range of foods and drinks including biscuits, ice cream, confectionery and preserves, soft drinks, beer and other sweetened beverages. We service a large number of Kiwi-based food and beverage companies who supply the local market and export their products globally too. We are trusted for our high-quality sugars and unparalleled reliability in prompt delivery. We respond to all requests promptly.
Chelsea’s quality product range and excellence continues to shine through in what is now a highly competitive industry. There is a strong demand for Chelsea products in Japanese, Asian and South Pacific markets.
Exporting accounts for around 20% of our business. Our exports are mainly Pacific Island focused with key markets including Tahiti, New Caledonia, the Solomon Islands, Fiji, Samoa and Australia. We boast high standards of service, regular shipping frequency, competitive pricing, top marketing support and a commitment to customer relationships.
We offer a range of high quality sugar-based products (essentially sugar blended with other ingredients for the purpose of making products such as milk formula, for example). These products are produced to exacting quality standards and exported to Japan for use in the food and beverage industry. This business is founded on investment in strategic partnerships and top technology to produce the best blending results.
We are well placed to understand and respond to customer requirements. This is key to our continued innovation and growth in the business sector.