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Sugar is not all about sweetness! It is a preservative in jams and marmalade, lowering ‘water activity’ and thereby helping to kill bacteria. It gives structure and texture to your baking - less sugar will be dense like bread, more sugar makes baking light and fluffy. So beware of reducing the amount of sugar in a recipe and expecting the same result! An everyday pantry staple, Chelsea white sugar is the perfect partner to fill the tins, celebrate life's milestones or add a touch of sweetness to that well deserved cuppa! Did you know? In Europe sugar comes from Sugar Beets while our sugar comes from Sugar Cane!